(2022)
BRANDING • IDENTITY • MASCOT
STYLE GUIDE

Client
The Keg Stand Brewing Co.

Overview
This is a branding kit for The Keg Stand Brewing Co., a brewery in Northern California.

I was approached by the owner Jacob to come up with a full logo set, which includes a word mark, monogram, badge design, and mascot.

Timeline
2 weeks

Project Scope
The deliverables would include a flexible logo system, and mascot for signage, apparel, and social media usage. Style guide and menu were self-initiated for concept work.

Execution
For the overall feel, we wanted to go towards something very timeless and classic that would scale well. Using simple colors, bold lines and a couple of clean typefaces, it helped achieve what we were going for.

Conclusion
The unified system helped create some continuity that was lacking in the previous identity, with a simple palette and clean presentation.

Lifestyle photography is free-use/stock.

My Role
Logo system, branding, and style guide development; creative direction and design of collateral.