CASE STUDY
BRANDING • IDENTITY • MASCOT
STYLE GUIDE

Overview
This is a branding kit for The Keg Stand Brewing Co., a brewery in Northern California.

I was approached by the owner Jacob to come up with a full logo set, which includes a word mark, monogram, badge design, and mascot.

Timeline
2 weeks

Project Scope
The deliverables would include a flexible logo system, and mascot for signage, apparel, and social media usage. Style guide developed for usage, as well.

Execution
For the overall feel, we wanted to go towards something very timeless and classic that would scale well. Using simple colors, bold lines and a couple of clean typefaces, it helped achieve what we were going for.

Conclusion
The unified system helped create some continuity that was lacking in the previous identity, with a simple palette and clean presentation.

Client: The Keg Stand Brewing Co.
Team: Freelance
Role: Logo system, branding, and style guide development; creative direction and design of collateral