CASE STUDY
UI DESIGN • ICONOGRAPHY
BRANDING • ILLUSTRATION
SOCIAL MEDIA MARKETING

Overview
Surfboard is an app for sharing videos with people within a 15-mile radius of your location. Along with sharing, you could “surf” for trending and local content. This was run by a start-up in Texas that I collaborated with online in mid-2020.

I was contacted by email to work remotely as Creative Director and Design Lead. The objective was to create a consistent user interface, along with cohesive marketing materials.

Timeline
5 months

Project Scope
Mascot refinement, UI design of the app (some UX), pitch decks for investors, materials for social media, marketing concepts, and assisting in website functionality.

Execution
The materials were designed almost exclusively on Figma, as it allowed our team to effectively collaborate and exchange feedback quickly. Any illustration work I created would be done in Adobe Illustrator and imported into Figma. Projects were tracked in Asana with communication using Slack.

Most of the brand had been developed before I started, such as the logo, fonts, palette, and mascot. I took those elements and refined them for a more consistent look that reflected our vision. We wanted the app to feel very identifiable and modern, with the marketing materials incorporating a synthwave vibe.

Conclusion
Unfortunately, the Surfboard project came to an end in November of 2020, with complications from COVID. Nevertheless, it was a rewarding experience to be a part of as my first time in app development, and I’m glad to now have a deeper knowledge in UI.

Client: Surfboard
Team: Freelance
Role: UI design of app, creation of digital ads, development of website, rebrand of mascot, custom icon and type illustrations, social media management