CASE STUDY
PAGE LAYOUT • PHOTO EDITING

Overview
This is a 32-page booklet outlining pricing for Nikon’s sport optics product line in 2020. This includes binoculars, golf rangefinders, fieldscopes, and other specialty items. Nikon primarily used these at their booth for the 2020 SHOT Show in Las Vegas, the nation’s largest annual outdoor showcase.

Timeline
1 month

Project Scope
Page layout, editing and selecting lifestyle images, color correcting product photos, creating charts to input data, and pre-press.

Execution
The general look of the pricelist was taken from the catalog, which the department director worked on. The goal was to make this a companion piece that continued that cutting-edge style, with a very modern aesthetic.

Using the catalog as a base, this was built with a similar grid structure in Adobe InDesign. The styling and text was derived from the catalog, with modern, sans serif type and squares for bulleted styles. Since the styles had been mostly determined, my creative contribution was figuring out the layout and putting together the front cover composition.

Product photos were mostly outsourced to be clipped, but I would contribute those on my own, if needed. Color correction was also added to the lenses to give a more intriguing display.

Conclusion
This piece communicates the cutting-edge approach Nikon was looking for to go with their products. The layout is consistent, easy to navigate, and assisted in driving sales numbers for Nikon at the 2020 SHOT Show, as well.

Client: Nikon
Team: Chevalier Advertising
Role: Page layout, photo editing