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ALEX BURCH

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GRAPHIC DESIGN

Graphic Design

ALEX BURCH

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LetterV.gif

LEGO ALPHABET

CASE STUDY
VECTOR ILLUSTRATION • TYPOGRAPHY

Overview
This is a love letter to one of my favorite toys growing up: LEGO sets!

I usually participate in the 36 Days of Type challenge every year, and this year, I decided to focus on different LEGO themes by pulling elements from different sets and figures that I grew up with.

Timeline
1 month; making 1 character a day

Project Scope
1 fully illustrated alphabet, or typeface

Execution
I wanted this to visually call back to the isometric angles and assembly process in the instruction manuals.

It was definitely difficult trying to track down reference images for each of these, but I really enjoyed the nostalgia trip in the process. For the numbers, I decided to focus on video games and pull those elements into the designs.

Conclusion
This was a really rewarding experience — getting to relive the days of playing with LEGOs as a kid. I feel like this came together as a very cohesive set.

LEGO ALPHABET

CASE STUDY
VECTOR ILLUSTRATION • TYPOGRAPHY

Overview
This is a love letter to one of my favorite toys growing up: LEGO sets!

I usually participate in the 36 Days of Type challenge every year, and this year, I decided to focus on different LEGO themes by pulling elements from different sets and figures that I grew up with.

Timeline
1 month; making 1 character a day

Project Scope
1 fully illustrated alphabet, or typeface

Execution
I wanted this to visually call back to the isometric angles and assembly process in the instruction manuals.

It was definitely difficult trying to track down reference images for each of these, but I really enjoyed the nostalgia trip in the process. For the numbers, I decided to focus on video games and pull those elements into the designs.

Conclusion
This was a really rewarding experience — getting to relive the days of playing with LEGOs as a kid. I feel like this came together as a very cohesive set.

  L to R: Arctic, Buccaneer, Captain Redbeard, Docks, Eskimo, Frontier

L to R: Arctic, Buccaneer, Captain Redbeard, Docks, Eskimo, Frontier

  L to R: Ghost, Hydronauts, Islanders, Jurassic World, Knight’s Castle, Life on Mars

L to R: Ghost, Hydronauts, Islanders, Jurassic World, Knight’s Castle, Life on Mars

  L to R: Moon, Ninjago, Overwatch, Paradisa, R.E.S.-Q, Robo

L to R: Moon, Ninjago, Overwatch, Paradisa, R.E.S.-Q, Robo

  L to R: Soldier, Trees, U.F.O., Vidiyo, Witch, X-Ray

L to R: Soldier, Trees, U.F.O., Vidiyo, Witch, X-Ray

  L to R: Baby Yoda, Zombie, Zero (Mega Man X), NES (first system I played), Sonic 2, Mega Man 3

L to R: Baby Yoda, Zombie, Zero (Mega Man X), NES (first system I played), Sonic 2, Mega Man 3

  L to R: Mortal Kombat 4, Grand Theft Auto 5, TMNT (game I first played at 6 years old), Final Fantasy 7, Bowser (8th world), Mario Party 9

L to R: Mortal Kombat 4, Grand Theft Auto 5, TMNT (game I first played at 6 years old), Final Fantasy 7, Bowser (8th world), Mario Party 9

  Process:   Sample of reference images for the patterns in the letters.

Process:
Sample of reference images for the patterns in the letters.

  Sample of instruction manual, referencing isometric angle and directional arrows.

Sample of instruction manual, referencing isometric angle and directional arrows.

2025 Alex Burch Design • All Rights Reserved

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2025 Alex Burch Design • All Rights Reserved 〰️ 2025 Alex Burch Design • All Rights Reserved 〰️