(2024)
SPATIAL DESIGN
BRANDING • EVENTS
POP DISPLAYS • WRAP GRAPHICS

Client
IRONMAN 4X4 AMERICA

Overview
This is a collection of event and POP displays that were created to be in line with the IRONMAN 4X4 rebrand.

Timeline
1 year

Project Scope
Due to the new branding, event and display pieces were needed to be updated and in some cases, created from scratch. I was tasked with coming up with event layouts, collateral, vehicle wraps, and POP displays, while working with the marketing and sales teams to get them produced in a timely fashion.

Research
Using the new brand style guide developed by AUS, I made sure to follow clearance zones, color codes, fonts, and more.

Execution
The goal of the rebrand was to modernize IRONMAN 4X4 and elevate the brand to feel more high end. I went about it with clean layouts and consistent balance of the primary PMS 375 C as an accent color. The POP displays were a collaboration with an outside vendor (Humid) to source the right materials to manage the weight of shocks, etc.

Conclusion
The events collateral was well received with the rebrand and our B2B partners purchased several displays for their retail spaces; Keystone purchasing 200 totems (entry-level). 3 months after the displays launched, there were 50 premium displays sold.

Recognition
“Best New Product Display” at 2026 Keystone Big Show for B2B POP Displays

Collaborators
Katherine Abraham (IM4X4 Marketing Director): ordering of POP displays and messaging. Logistics for events.

Matt Rappleyea (IM4X4 Sales): hardware mounting logistics of ATS display. Logistics for events.

Chris Miller (VP of Content): Vehicle photography. Logistics for events.

Humid Creative Agency: Material sourcing and design of premium POP displays.

Wrap Matrix: Concept on 4Runner wrap design.

James Hustle: Concept on Tacoma wrap design.

Brody Wear: Design of entrance and suspension signage on SEMA 2024 booth collateral.

My Role
Creative direction for all graphics, vehicle cutouts for displays, event logistics, and prepping for print.