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ALEX BURCH

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DESIGN

Graphic Design

ALEX BURCH

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ShockDisplay.jpg

IRONMAN 4X4 DISPLAYS

BRANDING • EVENTS
POP DISPLAYS • WRAP GRAPHICS

Overview
This is a collection of event and POP displays that were created to be in line with the company rebrand.

Timeline
1 year

Project Scope
Due to the new branding, event and display pieces were needed to be updated and in some cases, created from scratch. I was tasked with coming up with event layouts, collateral, vehicle wraps, and POP displays, while working with the marketing and sales teams to get them produced in a timely fashion.

Research
Using the new brand style guide developed by AUS, I made sure to follow clearance zones, color codes, fonts, and more.

Execution
The goal of the rebrand was to modernize IRONMAN 4X4, so I went about it with clean layouts and consistent balance of the primary PMS 375 C as an accent color.

Conclusion
The events collateral was well received with the rebrand and our B2B partners purchased several displays for their retail spaces.

Client: IRONMAN 4X4 USA
Team: Marketing Dept.
Role: Creative direction, logistics, prepping for print

IRONMAN 4X4 DISPLAYS

BRANDING • EVENTS
POP DISPLAYS • WRAP GRAPHICS

Overview
This is a collection of event and POP displays that were created to be in line with the company rebrand.

Timeline
1 year

Project Scope
Due to the new branding, event and display pieces were needed to be updated and in some cases, created from scratch. I was tasked with coming up with event layouts, collateral, vehicle wraps, and POP displays, while working with the marketing and sales teams to get them produced in a timely fashion.

Research
Using the new brand style guide developed by AUS, I made sure to follow clearance zones, color codes, fonts, and more.

Execution
The goal of the rebrand was to modernize IRONMAN 4X4, so I went about it with clean layouts and consistent balance of the primary PMS 375 C as an accent color.

Conclusion
The events collateral was well received with the rebrand and our B2B partners purchased several displays for their retail spaces.

Client: IRONMAN 4X4 USA
Team: Marketing Dept.
Role: Creative direction, logistics, prepping for print

  SEMA 2024 booth: Land Cruiser vehicle wrap graphics, along with signage, booth layout, and more

SEMA 2024 booth: Land Cruiser vehicle wrap graphics, along with signage, booth layout, and more

  Detail of Land Cruiser, showcasing icon pattern.

Detail of Land Cruiser, showcasing icon pattern.

  2022 Tundra wrap, created to go with style of Land Cruiser.

2022 Tundra wrap, created to go with style of Land Cruiser.

  2024 Tacoma wrap: collab with a contest winner to get PCT topographic wrap incorporated with brand elements.

2024 Tacoma wrap: collab with a contest winner to get PCT topographic wrap incorporated with brand elements.

  Creative and logistics for Overland Expo PNW -- this launched a rebrand of the company, with collateral that included a 17' blow up tent, hats, lanyards, logo tees, event tees, hoodies, VIP cards, signage, vehicle wraps, social graphics and more.

Creative and logistics for Overland Expo PNW -- this launched a rebrand of the company, with collateral that included a 17' blow up tent, hats, lanyards, logo tees, event tees, hoodies, VIP cards, signage, vehicle wraps, social graphics and more.

  ATS Suspension display (for SUVs, CUVs) at Overland Expo.    An important way to separate from the competition at events was by showing complete kits (vs just a shock) and communicating the value of them in bullets, as a silent salesman.

ATS Suspension display (for SUVs, CUVs) at Overland Expo.

An important way to separate from the competition at events was by showing complete kits (vs just a shock) and communicating the value of them in bullets, as a silent salesman.

  Interchangeable magnetic shock displays

Interchangeable magnetic shock displays

  Interchangeable shelf talkers; magnetic POP displays

Interchangeable shelf talkers; magnetic POP displays

  B2B ordering forms for POP displays, featuring entry-level and premium tier options I created.

B2B ordering forms for POP displays, featuring entry-level and premium tier options I created.

  B2B in-store suspension display for Total Offroad & More — parts mounted on .3 polystyrene

B2B in-store suspension display for Total Offroad & More — parts mounted on .3 polystyrene

  Light up display concept; company history on front and one stop shop messaging on the back.

Light up display concept; company history on front and one stop shop messaging on the back.

2026 Alex Burch Design • All Rights Reserved

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2026 Alex Burch Design • All Rights Reserved 〰️ 2026 Alex Burch Design • All Rights Reserved 〰️